Business Studies

Curriculum Plan – Enterprise and Marketing

Intent: To create enterprising young people, who can apply knowledge and skills to all manners of the business environment

Key Stage 4 – GCSE Exam Board OCR
Year 10 Theme: Business analysis and Sucess	R068 – NEA 30% Market research How to identify a customer profile Develop a product proposal for a business brief Review whether a business proposal is financially viable Review the likely success of the business proposal. R069 – NEA30% Develop a brand identity to target a specific customer profile Create a promotional campaign for a brand and product Plan and pitch a proposal Review a brand proposal, promotional campaign, and professional pitch.	Practical skills that can be applied to real-life contexts and work situations Think creatively, innovatively, analytically, logically, and critically Develop independence and confidence Characteristics that make people successful Business finance Market Research
Year 11 Theme: Business planning and pitching	R067 – Exam 40% Understand and apply the fundamental principles and concepts of Enterprise and Marketing: Characteristics skills, risk and reward for enterprise Market research to target a specific customer What makes a product financially viable Creating a marketing mix to support a product Factors to consider when starting up a business	Verbal Communication/Presentation Research Analytical Skills Digital Presentation skills

Key Stage 4 – GCSE Exam Board OCR

Year 10
Theme: Business analysis and Sucess

R068 – NEA 30%

Market research
How to identify a customer profile
Develop a product proposal for a business brief
Review whether a business proposal is financially viable
Review the likely success of the business proposal.

R069 – NEA30%

Develop a brand identity to target a specific customer profile
Create a promotional campaign for a brand and product
Plan and pitch a proposal
Review a brand proposal, promotional campaign, and professional pitch.

Practical skills that can be applied to real-life contexts and work situations

Think creatively, innovatively, analytically, logically, and critically

Develop independence and confidence

Characteristics that make people successful

Business finance

Market Research

Year 11
Theme: Business planning and pitching

R067 – Exam 40%
Understand and apply the fundamental principles and concepts of Enterprise and Marketing:

Characteristics skills, risk and reward for enterprise
Market research to target a specific customer
What makes a product financially viable
Creating a marketing mix to support a product
Factors to consider when starting up a business

Verbal Communication/Presentation
Research
Analytical Skills
Digital Presentation skills

For more information regarding the Business Curriculum please contact the Head of Department via our contact form

Curriculum Plan – Enterprise and Marketing
Intent: The intent of the Enterprise & Marketing curriculum at Burton Borough School is to provide students with a broad and balanced education that develops their enterprise, entrepreneurial and financial literacy skills. Our aim is to foster a curiosity for business, enterprise and entrepreneurship and encourage students to understand and effectively employ marketing techniques, understand business (and by extension, personal) finance (including financial planning and modelling) and use these skills tools to solve real-world problems.
Year 10	Subject Content	Homework and Assessments	Subject Skills and 21^st Century Soft Skills
AUTUMN TERM 1
Lesson 1	Introduction to market segmentation and customer needs,		Critical thinking: students are asked to evaluate different perspectives and positions
Lesson 2	Further exploration of market segmentation, and secondary research methods.	Group project to segment a given market HW, Revision for Quiz	Collaboration: the practical project requires students to work together in groups to develop a marketing plan, which involves collaborating and sharing ideas.
Lesson 3	Application of market segmentation and customer needs	MS Forms Quiz, covering the key themes of the topic	Adaptability: students need to be able to adapt their marketing plans to changing circumstances and feedback from customers
Lesson 4	Introduction to secondary research methods including customer feedback techniques	Create an online survey	Information literacy: students are introduced to different research methods and need to be able to identify reliable sources of information
Lesson 5	Review of learning for market segmentation and market research,	MS Forms Quiz, covering the key themes of the topic	Time management: students need to manage their time effectively to complete the practical project and meet assessment deadlines
Lesson 6	Introduction to fixed and variable costs for producing products/services,		Financial literacy: Students will learn about fixed and variable costs, total revenue, break-even analysis, and profit calculation,
Lesson 7	Introduction to total revenue and the concept of break-even,		Critical thinking: analyse financial data, interpret break-even charts, and evaluate the usefulness of break-even analysis for business decision making.
Lesson 8	Constructing and interpreting break-even graphs	Revision for upcoming Quiz
Lesson 9	Introduction to how profit is calculated in units and output	MS Forms Quiz on financial modelling and calculations	Critical Thinking :fixed and variable costs, total revenue, and break-even analysis to solve business problems and make strategic decisions.
HALF TERM
AUTUMN TERM 2
Lesson 1	Introduction to the concept of the product lifecycle	Students will be required to analyse products and position them correctly in the lifecycle	Critical thinking: Develop an understanding of the impact of the marketing mix on the lifecycle
Lesson 2	Creating product differentiation in business		Creativity :by creating: strong brands design mix models Unique Selling Points
Lesson 3	LO3 Impact of external factors on product development	H/W Revision for Quiz	Critical thinking: Students will be required to analyse economic and legal issues and how they impact on enterprise
Lesson 4	Pricing strategies and their role in retaining and gaining customers	MS Form Quiz on the learning content of L04	Problem Solving : Apply suitable pricing strategies to different scenarios: Competitive pricing Psychological pricing Price skimming Price penetration.
Lesson 5	LO4 Importance of good customer service to attract and retain customers:		Interpersonal Skills: Pupils role-play customer service scenarios exploring. Product knowledge Customer communication After sales services.
Lesson 6	Different forms and features of business ownership for business start-ups	Knowledge Review	Critical Thinking : Exploring the relative advantages and disadvantages of Sole trader,partnership (limited liability partnerships) ,franchise
Lesson 7	Sources of capital to start up a business		Financial Literacy : Focusing on savings, relatives, friends, loans, crowdfunding, grants and business angels to include advantages and disadvantages of each method
Lesson 8/9	Developing a Business Plan	Synoptic Assessment of the previous learning, students develop a business plan for a given enterprise	Financial Planning, Critical Thinking The importance of business planning to include: description of : Idea targets Measure progress Cash flow
CHRISTMAS
SPRING TERM 1
Lesson 1	The purpose of different functional areas needed for a new business:		Business Literacy : Understanding the roles of : Human Resources, Marketing, Operations, Finance.
Lesson 2	Focus on human resources function to include: Recruitment and selection Training and development Performance management Health and safety in the workplace	Knowledge Review	Interpersonal Skills The importance of people;
Lesson 3	Main activities of the marketing function: marketing mix, market research. Main activities of the operations functional area: production, quality control, stock, logistics.	Knowledge Review	Teamwork – Work together to investigate the marking functions
Lesson 4	Revision of Key words in the RO64 Enterprise and Marketing conceptions unit. Revision of LO2: Costs, breakeven, profit levels.	HW/ Revision
Lesson 5	Revision of LO1, LO3 and LO4. Revision of LO5, LO6.	Self-marking multi-choice MAS Forms Quiz HW – Revision for End of Unit Quiz.
Lesson 6	Complete Sample Assessment Material.	End of Unit Assessment – Practice Exam Paper
HALF TERM
SPRING TERM 2	NEA Coursework	Design a Business Proposal
Lesson 1	Introduce Assignment: Task 1 part 1 – Explain the Aims of Market Research		Self-direction - Students take ownership of their learning and project development
Lesson 2	Design Market Research Tools 2 primary 1 secondary
Lesson 3	Design Market Research Tools 2 primary 1 secondary		Adaptability - Students can adjust market research design based on feedback
Lesson 4	Conduct Market Research activities e.g. Focus Group, Secondary Research	H/W Conduct market research e.g. observations, interviews etc.
Lesson 5	Collate the results of, analyse and report on the collected data	Topic Area 1 Assessment	Time management - Students manage their time effectively to meet project deadlines
Lesson 6	Using the data from task 1, Develop m& justify a customer profile	Topic Area 2 Assessment	Data analysis - Students analyze data collected from an online survey
Lesson 7	Produce a design-mix Proposal for a Product (2 designs)
Lesson 8	Produce a design-mix Proposal for a Product (2 designs)	Topic Area 3 Assessment	Innovation - Students use new and innovative techniques to design a product
Lesson 9	Evaluate designs and produce a product proposal	Topic Area 4 Assessment	Critical thinking - Students evaluate different perspectives and positions
EASTER
SUMMER TERM 1
Lesson 1	Review the financial viability of the business proposal. Identify costs, estimate total revenue and profit for the first month		Financial literacy: Students will learn about fixed and variable costs, total revenue, break-even analysis, and profit calculation, which will help them develop financial literacy skills.
Lesson 2
Lesson 3	Consider the financial viability of the project	Topic Area 5 Assessment
Lesson 4	Carry out an extensive risk assessment for the project and plans to mitigate risks		Risk management - Identifying and assessing potential risks associated with the project, and developing plans to mitigate or manage those risks. Problem-solving - Developing solutions to mitigate financial risks associated with the project.
Lesson 5		Topic Area 6 Assessment
Lesson 6	Acting on feedback		Communication - Effectively communicating financial information and projections to stakeholders, including project team members, investors, and customers
Lesson 7	Acting on feedback	Final Submission

HALF TERM
SUMMER TERM 2	Preparation for R069 Pitch and Proposal – Topic 1 – Develop a Brand to target a customer profile
Lesson 1	What is a brand? Why is branding used?	Identify Brand personas for given products or services. Explain how brand perception drives sales.	Critical Thinking: Evaluating brands and how they make us feel and act.
Lesson 2	Branding Methods	Knowledge retrieval on brands and branding	Creativity : Coming up with ideas for brands
Lesson 3	Competition and The External Environment	MS Forms Quiz on Key Learning Objectives	Critical Thinking – Need to analyse the competition and Social, Technological, Economic, & Ethical (inc. Environmental) factors
Lesson 4	NEA Coursework R069 – Assignment Task 1 Introduce the assignment Assess the current Market
Lesson 5	Develop a Brand Identity and Three branding methods including a logo		Creativity : designing branding, logos and other branding methods.
Lesson 6
Lesson 7	Assess the likely success of your branding choices	Assess Task 1 Objectives
Lesson 8	Assess the likely success of your branding choices	Assess Task 1 Objectives
Lesson 9	Business-Linked Activities

Curriculum Plan – Enterprise and Marketing R069 – Externally Assessed Unit
Intent: The intent of the Enterprise & Marketing curriculum at Burton Borough School is to provide students with a broad and balanced education that develops their enterprise, entrepreneurial and financial literacy skills. Our aim is to foster a curiosity for business, enterprise and entrepreneurship and encourage students to understand and effectively employ marketing techniques, understand business (and by extension, personal) finance (including financial planning and modelling) and use these skills tools to solve real-world problems.
Year 11	Subject Content	Homework and Assessments	Subject Skills and 21^st Century Soft Skills
Autumn Term	Pupils are now in Year 11	In addition to completing the R069 assignment, pupils will need to prepare for their first attempt at the R067 external exam and preparation for this will start after November Half-Term with the exam scheduled around the end of January of the following year. Pupils MUST resit again in the June series because only the terminal exam counts to the final grade
Lesson 1	Welcome back and recap on the learning journey, where we are now, what comes next, exams etc. Brands and branding – Introduction to Brand Identity, personality & Image		Critical thinking: Develop an understanding of the impact of the branding
Lesson 2 &	Continues with the theme of branding and includes how customers perceive the brand and why it is used including: Trust Brand recognition Product image Differentiation Adding value Customer loyalty Start research Task for Assignment Task 1
Lesson 3			Problem Solving: Apply branding strategies to different products
Lesson 4 /5	Assignment Task 1	The assessment objective for Task 1 is to research into competitors. Analyse branding used by other competitors Develop a brand personality, justifying this using market research Selects branding methods
Lesson 4 /5	Assignment Task 1		Time management: students need to manage their time effectively to complete the practical project and meet assessment deadlines
Lesson 6	Explain the objectives of a promotional campaign raise awareness of a product or service differentiate create market presence increase market share		Critical thinking: Apply their understanding of promotional techniques for specific / different purposes.
Lesson 7/8	Create a plan for a promotional campaign (Assignmemnt Task 2) timeframe for a whole campaign timeframe for each activity within a promotional campaign of review phase within a promotional campaign of Key Performance Indicators (KPIs) within the promotional campaign	Sets Promotional Objectives and Key Performance Indicators Creates digital and non-digital materials that are coherent and suitable for the target customer as identifies in R068 Assignment Task 2 Assessment	Project planning e.g. use of Gantt Chart Creative use of Digital Technology Setting SMART targets
Lesson 9	Considerations when Planning a Business Pitch Including: Pitch Objectives Audience Venue Media/Materials Personal Appearance Structure Visual Aids Anticipating and planning for questions		Presentation to an audience Considers wider factors than just interviews etc. as also covers presentation venue choice. Understanding the needs of the audience/
AUTUMN HALF TERM
Lesson 1, 2, 3	Work on Assignment Task 3	Assessment Objectives for Task 3 Explains factors influencing the business pitch Development of supporting materials, e,g PP, video clips, handouts etc. Considers possible questions and prepares answers. Assessment of Task 3	Creative use of digital technology Analysis of customer needs Planning
Lesson 4	Pause in coursework to now focus on exam preparation.	Topic Test to establish Baseline
Lesson 5	R067 Revision – Topic Area 1 Characteristics of Enterprise Entrepreneurial characteristics Rewards . drawbacks for Risk taking
Lesson 6	R067 Revision Topic Area 1 Characteristics of Enterprise	Topic test and review
Lesson 7	R067 Revision Topic Area 2 – Marketing Research The purpose of marketing research Primary research methods Secondary research methods Types of data
Lesson 8	R067 Revision Topic Area 2 – Marketing Research Segmentation Benefits of segmentation
Lesson 9	R067 Revision Topic Area 2 – Marketing Research	Topic test and review
CHRISTMAS BREAK
Lesson 1	R067 Revision Topic Area 3 – Finance Costs of producing products Calculating revenue Profit / Loss	Revision
Lesson 2	R067 Revision Topic Area 3 – Finance Break Even Importance of Cashflow	Revision
Lesson 3	R067 Revision Topic Area 3 – Finance	Topic test and review
Lesson 4	R067 Revision Topic Area 4 – Marketing Mix Marketing Mix Elements of marketing mix together	Revision
Lesson 5	R067 Revision Topic Area 4 – Marketing Mix Advertising digital and non-digital medium Sales Promotion techniques PR Digital and non-digital sales channels	Revision
Lesson 6	R067 Revision Topic Area 4 – Marketing Mix Product life cycle and extension strategies Pricing Strategies Other factors to consider when pricing	Revision
Lesson 7	R067 Revision Topic Area 4 – Marketing Mix	Topic test and review
Lesson 8	MOCK EXAM	External Assessment of R067
Lesson 9	Resumption of coursework Use this lesson to act on feedback from Task 1, 2 and 3	Task 1 2 and 3 re-assess after updates.
FEBRUARY HALF TERM
Lesson 1	Use and development of personal and presentation skills, including: Verbal skills Non-verbal skills Use of notes / cues / script Time management		Presentation skills
Lesson 2/3	Practice Pitches with feedback from peers How to be constructive How to respond to feedback	Task 3 Assessment Part 2 – Acting on feedback. Provides support to peers Shows evidence of refinement of their own pitch and supporting materials based on feedback	Interpersonal Skills: Pupils role-play pitching their ideas and give constructive feedback.
Lesson 4/5/6	Pitch Delivery	Task 4 Part 2 Assessment to include: Assessment of visual aids and other resources The effectiveness of the business proposal AND presentational skills Time management Appropriateness to audience Suitable content (persuasive) Responses to questioning.	Presentation skills Communication skills Literacy skills Digital Literacy skills
Lesson 7	Planning for review Communication skills Professionalism Answering questions Provide exemplars. Review of pitch		Interpersonal skills – providing constructive feedback
Lesson 8/9	Review Pitch Assessment Task 5	Assessment Task 5 – Review Own Business Pitch Identifies strengths in pitching skills Review of the business proposal itself Likely success explains Business proposal strengths and weaknesses identified and suggestions for development explained ASSESSMENT of Objective 5	Presentation skills Communication skills Literacy skills Digital Literacy skills
EASTER BREAK
Lesson 1	Feedback on January Exam (R067) Work on feedback from Task Objective 5.	RE - ASSESSMENT of Objective 5
Lesson 2	R067 Revision – Topic Area 1 Characteristics of Enterprise Entrepreneurial characteristics Rewards. drawbacks for Risk taking.		Study skills Information recall skills Analytical skills
Lesson 3	R067 Revision Topic Area 1 Characteristics of Enterprise	Topic test and review	Study skills Information recall skills Analytical skills
Lesson 4	R067 Revision Topic Area 2 – Marketing Research The purpose of marketing research Primary research methods Secondary research methods Types of data		Study skills Information recall skills Analytical skills
Lesson 5	R067 Revision Topic Area 2 – Marketing Research Segmentation Benefits of segmentation		Study skills Information recall skills Analytical skills
Lesson 6	R067 Revision Topic Area 2 – Marketing Research	Topic test and review	Study skills Information recall skills Analytical skills
Lesson 7	R067 Revision Topic Area 3 – Finance Costs of producing products Calculating revenue Profit / Loss		Study skills Information recall skills Analytical skills Financial Literacy Functional maths
MAY HALF TERM
Lesson 1	R067 Revision Topic Area 3 – Finance Break Even Importance of Cashflow		Financial Literacy Functional maths
Lesson 2	R067 Revision Topic Area 3 – Finance	Topic test and review	Financial Literacy Functional maths
Lesson 3	R067 Revision Topic Area 4 – Marketing Mix Marketing Mix Elements of marketing mix together
Lesson 4	R067 Revision Topic Area 4 – Marketing Mix Advertising digital / nondigital medium Sales Promotion techniques PR Digital and non digital sales channels
Lesson 5	R067 Revision Topic Area 4 – Marketing Mix Product life cycle and extension strategies Pricing Strategies Other factors to consider when pricing		Problem Solving : Apply suitable pricing strategies to different scenarios: Competitive pricing Psychological pricing Price skimming Price penetration.
Lesson 6	R067 Revision Topic Area 4 – Marketing Mix	Topic test and review
FINAL EXAM		FINAL EXAM

School

Parents

Curriculum

Inclusion

Challenge

Curriculum Plan – Enterprise and Marketing